Women Of Wrestling
With the interest in female action characters rising DME launched WOW–Women Of Wrestling in September 2000. Featuring athletic female athletes, the groundbreaking program effectively transitioned the genre from a male dominated audience to one that could capture both young female and male viewers. Televised in 102 markets domestically, the one-hour breakout hit became the number one syndicated wrestling program in New York, Los Angeles and Chicago. Following the initial production and distribution of 26-one hour programs, WOW went into international distribution with the series running in Israel, China, Philippines, Puerto Rico, United Arab Emirates, Thailand, Russia, and Malaysia. Today, WOW is focused on building out its WOW World Digital Network – an all-encompassing social media platform anchored by wowe.com, and a series of live theatrical events that showcase a cast of superheroes, villains and over the top characters to consumers worldwide.
Triple Crown of Polo
DME created polo’s most prestigious tournament – the Triple Crown of Polo. The tournament embodies the quality, style and culture sponsors are seeking with global luxury marketing and hosting opportunities. DME teamed with ESPN to create the Triple Crown of Polo lifestyle sports series to provide luxury brands an opportunity to reach affluent consumers. On March 8, 2005, Tiffany & Co. kicked off TCP’s first televised season on ESPN by closing the doors to its flagship store in Manhattan to host a private party and unveil the TCP Championship Trophy designed and handcrafted by Tiffany & Co.
Pro Beach Hockey
DME worked with ESPN for ten years to develop the sport of roller hockey. We felt the sport and the players could gain marketing credibility if new rules reflected what was happening on the streets and the games’ presentation combined the sex appeal of the beach with live music. In 1997, DME and ESPN joined forces to develop and produce the exciting Pro Beach Hockey series. With over 83 hours of programming each season, Pro Beach Hockey was seen in over 140 countries in 20 different languages. DME managed several PBH strategic partnerships including Samuel Adams, Sony PlayStation, Snapple, Coca-Cola, and Lee Dungarees.
World Roller Hockey League
In 1992, DME became the first outside production company to partner with ESPN when they launched the World Roller Hockey League (WRHL). Teaming with ESPN’s then-president Steve Bornstein, the first professional roller hockey organization was staged at Walt Disney World’s MGM Studios Theme Park. Following the league’s first televised season, ESPN and DME merged the WRHL with a second upstart league to form Roller Hockey International (RHI), which became the format for numerous ESPN backed ventures. DME was instrumental in introducing Pepsi and Taco Bell to the niche professional sports marketplace through a league-wide million dollar sponsorship.
Gorgeous Ladies Of Wrestling
DME was the creator and producer of the late 1980’s cult classic GLOW – Gorgeous Ladies of Wrestling. A comedy wrestling show, GLOW featured an all female cast and was hailed as a breakthrough parody on men’s wrestling. DME quickly seized on the fame of the series and sold it to the Riviera Hotel and Casino in Las Vegas.
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